Tesco “Joyous Gingerbread” A large format Christmas billboard connecting outdoor advertising to point of sale
Tesco Ireland wanted a Christmas campaign that would do more than build brand warmth. They needed outdoor advertising footfall during the busiest retail period of the year, connecting the billboard message to an immediate purchase opportunity.
What we built
We produced a large-format Christmas billboard dominating the facade of a building in Dublin city centre. The billboard featured oversized gingerbread characters with the message “Joyous Gingerbread” and copy highlighting Tesco’s own-brand Christmas baking range.
The large format ensured visibility from across the street, drawing in foot traffic from multiple directions during peak Christmas shopping hours.
Why OOH advertising works for retail
During Christmas, when shoppers are actively looking for gift and baking ideas, this proximity is especially powerful. The large format gingerbread characters created a festive landmark on the street, drawing attention from shoppers who might otherwise have walked past. For Tesco, every extra person through the door during December translates directly to seasonal revenue.
The XL Media approach
Large format installation requires coordination with the retailer, the building owner, and local planning requirements. The billboard must be secure, weatherproof, and installed without disrupting store operations during peak trading hours.
– Large format billboard production and finishing
– Building facade assessment and fixing point survey
– Installation scheduled around peak trading hours
– Built to withstand winter weather for the full Christmas campaign period